DOOH advertising software for billboards, screens and vehicles

Schedule ads across your screen network, trigger them by location and show advertisers proof that every ad played.

Digital billboard showing a jewellery advertisement

What is DOOH advertising?

DOOH stands for digital out of home. It is advertising on digital screens in public places: LED billboards beside roads, screens in malls and stations, displays on buses and taxis. Unlike a printed hoarding, one digital billboard can carry many advertisers in rotation and change its ads by the hour.

To sell that inventory you need software that schedules each ad, keeps the network running and proves what played. That is the job ÖSEL Signage does for media owners and screen network operators.

Run your DOOH network from one dashboard

Ad playlists and slots

Build a media playlist of each advertiser's creatives and schedule it by date and time, screen by screen or across a whole group.

Proof of play for every ad

Proof of play verifies that each ad actually ran at its scheduled time. Content Playback Reports export to PDF or Excel for your advertisers.

Reports on a schedule

Email playback and display status reports to your team or clients daily, weekly or monthly.

Know when a screen is down

Remote active screen status shows every screen as online or offline in real time, and screen capture shows what a screen is displaying.

Approve every creative

Ads are held as drafts until approved, so nothing goes on a billboard without sign off.

LED billboards and indoor screens

ÖSEL Signage manages active LED displays and standard displays from the same account, so roadside LED and indoor screens sit in one network.

Map of a geofenced area with a delivery vehicle inside it

Geofence advertising on moving vehicles

Screens on buses, taxis, cabs and delivery vehicles can play ads by location. Define geographic areas, and ÖSEL Signage delivers the matching ads automatically when a vehicle enters or exits an area.

A restaurant can run its ad only while the bus is in its neighbourhood, and a retailer only near its stores. The advertiser pays for the audience that can actually act on the ad.

Who uses DOOH advertising software

Billboard and hoarding owners moving to LED
Transit advertisers with screens on buses, taxis and cabs, see transportation digital signage
Malls, airports and stations that sell screen time to brands
Retail chains running in-store media for brands, see retail digital signage

DOOH advertising in India and beyond

ÖSEL Signage is built and supported from Greater Noida, India, with representative offices in Dubai and Canada. Media owners can run screens in several cities from one dashboard, with a group for each city, route or site.

DOOH advertising: frequently asked questions

Digital signage is any screen showing content managed by software. DOOH is digital signage used to sell advertising to brands in public places. The same platform runs both; DOOH adds ad scheduling and proof of play for advertisers.

Yes. Proof of play verifies each play at its scheduled time, and Content Playback Reports export to PDF or Excel or arrive by email on a schedule.

Yes. With geofence based ad management, ads play automatically when a bus, taxi, cab or delivery vehicle enters or exits an area you define.

Yes. Combine creatives into a media playlist and schedule it, so advertisers rotate on the same screen by date and time.

Yes. ÖSEL Signage manages active LED displays as well as standard displays.

Try ÖSEL Signage free on 5 screens for 30 days

Use your own hardware. Instant access, no commitment.

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